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gucci sneakers -span id=-ppt857802–Graham Swordfi
Graham Swordfish Big Bling
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Often I like the watches from Graham,ladies work shoes, but this one has me cringing. It's the Graham Swordfish Big Bling (a play on Hublot's Big Bang perhaps) which the company is taking to Baselworld. It has a 46mm stainless steel case which makes me wonder if this watch is aimed at men or women (the light pink and blue straps available have me confused). The watch has 322 Top Wesselton diamonds for a total weight of 3.26 carats. It uses the automatic Graham caliber G1710 movement with chronograph function. The Swordfish looks more like a bug-eyed goldfish to me and the logo-ed rubber strap just compounds the overall foolish look of the watch. [via Time Zone] |
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Another advantage of secret sales is that they require little or no advertising, so stores can privately cut deals with customers and publicly maintain that they do not discount their brands."It gives them plausible deniability," Ms. Martin said. "I think that is a much better approach in luxury than what happened over Christmas."Yet while covert sales are a subtler way to move merchandise, many industry professionals say they think today’s culture of nonstop sales, secret and not, is further hurting the luxury business."It’s heroin," said Paco Underhill, the author of "Why We Buy: The Science of Shopping" and the founder of Envirosell, the retail research and consulting firm. "The more you do it and the more ways you do it, the harder it is to stop."
More and more, the action is on the Internet. "Not so long ago, many of the luxury brands saw it as a mass vehicle," said Gregory Furman, founder and chairman of the Luxury Marketing Council, an industry group. Now it is not uncommon for retailers to send e-mail messages like the one Bloomingdale’s sent in April to its subscribers: "Today only! Take $500 off your regular-priced online purchase of $1,500 or more in Mens."Such discreet sales preserve a brand’s veneer of exclusivity and help create a sense of urgency by limiting the time customers have to score a deal. Additionally, secret sales enable stores to discount their merchandise deeply without angering regular customers who may have bought at full price 鈥�the opposite of what happened last Christmas, when panicked department stores began selling in-season couture at fire-sale prices. The eye-popping discounts led many consumers to question whether all that chic merchandise was worth the high prices in the first place.
"If you were a regular luxury shopper,ladies work shoes, you felt like a sucker," said Karla Martin, a co-leader of the North American retailing practice at Booz & Company, a management consulting firm. "If you just spent $800 on a Marni skirt and you run into somebody who spent $400, you don’t feel treated well as a customer. That was a disaster for retailers."
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